Sensitivity of Pricing Strategies and Non-Price Competition of Airline Industry in Promoting Tourism in Sri Lanka (With Special Reference to Inbound Tourist Promotion in Sri Lanka)

Price is one of the vital components of a marketing mix which generate revenue for any business organization in the world. It is identified that there is a significant relationship between pricing strategies and buying behavior of consumers. Pricing and non-price competition strategies help stakeholders to achieve their short term and long term coorporate objectives. Non price competition strategies have a different format of attraction air travel passengers. The study focuses to examine the impact of the non-price competition strategies whilst selecting IATA registered travel agents as the population of the study. A considerable sample proportion was taken (sample of 85 Travel agents) out of it (Sample proportion of 73%) to evaluate the results of the survey to examine whether there is an impact of pricing and non-pricing strategies of airline industry in promoting tourism in Sri Lanka.This paper focuses sensitivity of various types of pricing strategies and non-price competition of airline industry with special reference to inbound tourist promotion in Sri Lankan.   The study found that there is a strong relationship and association between a limited numbers of pricing strategies such as Price Predatory, Price limiting which are being operated in the airline industry. The study further fund that some non-price strategies are also has a strong relationship and significant impact on the tourism industry. The findings of the study would help to formulate new strategies and polices to attract more inbound tourists to Sri Lanka.   Key Words : IATA Registered Travel Agents, Price competition, Non Price competition

Significance of Blooms Taxonomy in Tartary Education A Case Study in the Maritime Industry

The maritime education is a modern, highly technical, professional discipline. The shipping industry requires a workforce with a great deal of skill, knowledge and expertise. Modern ships are equipped with very sophisticated toots, but having great tools is not productive unless the employees know the best way to use them. Unlike in most job tasks ashore, seafarers need high level of competence to ensure safe, secure and clean shipping industry. This paper discuss about the significance of Blooms Taxonomy in the maritime education and training. The action words of the revised taxonomy considers the cognitive processes to enhance the effectiveness of teaching and training methods. The verbs used in this taxonomy refers to the intended cognitive process that the trainer expects as the result of the educational activities

Shaping the Education to Meet the Global Demands: Industrial Inclusiveness in University Curriculum

The world entered to knowledge-based economy which is based on the production and use of information. Today computer technology, language proficiency and logistics play a major role. University Curriculum connects the secondary level education and the industry. Therefore, industry inclusiveness is essential in transforming children to an industry worker or an entrepreneur. This paper is derived from an opinion survey, desk research, and a case study. Reports of international institutions were studied extensively in the literatures survey. The respondents of the survey consisted key personnel in the government and private sector covering a cross section of the stakeholders in education and business world. The report analyses are then evaluated and discussed though a case study in Sri Lanka. The practices and procedures in the contemporary education system in the country is systematically explained in this section. The report presents its key recommendation under seven areas as policy recommendations. It includes innovative concepts such as, vertical integration between schools, universities, and industry; extended academic disciplines at tertiary level; changes in the university; review to selection criteria of state universities; new academic disciplines in the school curriculum; technical and vocational education; focus on children with different skills etc

Development of a Mechanism That Leads to a Psychological Paradigm Shift in Students’ Demand and Enrolment for Various Academic Disciplines in the Tertiary Education in Sri Lanka: Qualitative Analysis

Creating a psychological paradigm shift in students’ demand and enrolment for various academic disciplines in the tertiary education in Sri Lanka is important since it is vital for not only for students but also for other stakeholders explicitly employers, community, and government as this paradigm shift provides creative and adoptable graduate. However, those who enter to government universities after a very competitive selection process in Sri Lanka are compelled to be unemployed mainly due to mismatch of employers’ perspectives in the modern world against the skills and competence they developed in the tertiary education. It is therefore timely, to develop a mechanism that leads to a psychological paradigm shift in students’ demand and enrolment for various academic disciplines in the tertiary education in Sri Lanka. Objectives of the study are to explore the student demand side aspects for various academic disciplines and to explore the student supply side expectations for various academic disciplines in Sri Lanka. This qualitative study applied purposeful sampling technique and employers, executives and academics in state and non-state higher education institutes participated in the study and data collection techniques were interviews and other secondary documents. Study revealed that new graduates have issues with the practical skills, attitude problems and soft skills.  Many employers, neither possess a mechanism to match graduates’ skills and background to their job and responsibilities nor participation in curriculum revision in institutes. Consequently, a few employers involve with curriculum revision, and this might lead to mismatch of curriculum with demands of existing labour market demands. Only some parents have a clear understanding of their child about selecting the best pathway that suits their strengths and weaknesses. Study concluded that for the improvement of the tertiary education, students’ needs to gain and focus more on practical aspects of education, purposeful learning experience and experiential learning. Moreover, not only knowledge but also attitudes and skills of the graduates should be developed

Interdependence of Logistics and Tourism: Crafting a Novel Logistics Concept in Tourism

A literal gap has been identified between the concepts of tourism and logistics. Tourism Industry is a dependent industry on Transport, logistics and global supply chain. While all transport modes play an almost equal role of moving the tourists from place to place, logistics plays an indispensable role regarding supply of goods required to fulfil the hospitality needs of tourists. As far as cruise tourism is concerned the entire business model is designed through logistics. Therefore, for the tourism sector to run smoothly the efficient logistics service is required. However, the dependency of the logistics services in an active tourism industry is not explicit other than cruise tourism. This paper reveals a novel concept namely, Tourism Logistics that illustrates the interdependence of Logistics and Tourism. Desk research has been conducted to identify the interdependency of two phenomena while taking the contribution of logistics in the overall supply chain is taken to the limelight. The interdependency of transportation, procurement, delivery and warehousing have been shown via analysis of peer reviewed journal articles regarding interdependency of tourism and logistics. A conceptual model has been introduced to identify the interdependency of tourism and logistics functions, delivery, transportation, warehousing and procurement

Sensing Line-of-Sight Obstructions in a Multipath Radio Environment

The paper presents the development and the experimental verification of a technique for the identification of obstructions in the line-of-sight path between two or more radio transceivers in a multipath radio environment. The objective of this technique is to use RSS measurements from a mesh of simple sensor nodes to identify intrusions

Wi-alert : a wireless sensor network based intrusion alert prototype for HEC

A wired fence based intrusion detection and alerting mechanism for boundaries separating wildlife habitats and human settlements was implemented, particularly as a solution to the Human-Elephant Conflict (HEC). The objective of the research reported in this paper is to propose and verify an alternative technique for this wired fence based alerting mechanism to overcome its limitations and to improve its effectiveness. This article presents a comprehensive study of alternative solutions with deliberate consideration of the practical constraints. Wi-Alert is a wireless sensor network based intrusion detection system proposed as the best alternative solution. This article reports the outcomes of the first two phases of ongoing developments of Wi-Alert. The first phase of experiments was conducted to investigate the multi-path effect reduction techniques at one site. In the next phase, experiments were conducted to verify the ability to detect elephants. The results obtained via the candidate techniques are compared. Both experiments confirm the feasibility of the prototype as a non-invasive method to detect elephants

Wi-alert : a wireless sensor network based intrusion alert prototype for HEC

A wired fence based intrusion detection and alerting mechanism for boundaries separating wildlife habitats and human settlements was implemented, particularly as a solution to the Human-Elephant Conflict (HEC). The objective of the research reported in this paper is to propose and verify an alternative technique for this wired fence based alerting mechanism to overcome its limitations and to improve its effectiveness. This article presents a comprehensive study of alternative solutions with deliberate consideration of the practical constraints. Wi-Alert is a wireless sensor network based intrusion detection system proposed as the best alternative solution. This article reports the outcomes of the first two phases of ongoing developments of Wi-Alert. The first phase of experiments was conducted to investigate the multi-path effect reduction techniques at one site. In the next phase, experiments were conducted to verify the ability to detect elephants. The results obtained via the candidate techniques are compared. Both experiments confirm the feasibility of the prototype as a non-invasive method to detect elephants